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How Luxury Resale is Disrupting the Luxury Market
A lot of the time, when we think of luxury, we think of one thing: a big price tag. There’s something satisfying about knowing that you own an exclusive item crafted with the highest quality materials. We love the brand, we love the design, and we love what it symbolizes. But do we really have to love the cost? That’s where luxury resale enters the picture (or should).
So, a dilemma arises. Do you pay full price to get the latest rendition of a classic bag? Or do you look for a pre-owned piece that’s perfectly suited to your style? Many times, people will spring for the brand-new bag just to know their item is perfect. There’s a preconceived notion that pre-loved items are in poor condition or have something wrong with them, especially in contrast with those fresh-out-of-the-box bags you could splurge on.
There’s one problem with this notion, and it’s that pre-owned luxury is disrupting the fashion market as more and more people realize that resale is now a reputable industry with high standards and a real love for fashion.
Luxury Resale Stores Ensure Authenticity (If Reputable)
A major selling point of buying a new item is that it’s, well, new. Many people think that an item purchased over the internet is likely to be fake. As a result, they spring for the brand-new rendition of their favorite luxury design.
However, luxury resale is a booming business that is no longer in the shadows of the industry (not that reputable sellers were ever shrouded in darkness). As more and more money is invested in resale, we’re seeing a revival of pre-loved items circulating in the fashion world — and that means more people have access to these pricey items without the big price tag.
Reputable resellers, like Couture USA, are able to take the time necessary to authenticate each piece on every level so that each item sold is guaranteed authentic.
While there are some websites out there that prey upon people looking for the lowest price possible, there’s a growing number of legitimate businesses that provide authentic pieces at a good price. So, gone are the days of having to order from a website that has minimal information just because the price is appealing or there are no other options. New luxury resale sites are full of authentication steps, professional photos and tons of information to make sure you have everything you need to make an informed purchase.
These Bags Are Pre-loved
Notice how we don’t use the word used often. The bags circulating in the luxury resale market are pre-loved and kept in good condition by their previous owners. We’re all fashion-lovers, so it only makes sense that people who own both new and pre-loved pieces are likely to have spent some time researching how to care for their bags. That’s how some vintage Louis Vuitton and Chanel bags have kept their luster over the course of more than 30 years, making them the perfect fashion statement for our modern era. In 2017, there’s an entire fast fashion industry built on unsustainable and environmentally treacherous activities, solely based on cheap pieces that aren’t meant to physically withstand more than a few months of wear. Thankfully, luxury resale is one way the luxury industry is fighting back. Instead of falling victim to, and investing in, companies that profit from cheap materials and moderate sales prices, purchasing a pre-loved item helps ensure that fast fashion is held off at least for the moment.
Luxury resale items are cleaned and stored properly, helping to maintain their shape and look well after they join your collection!
They Are Affordable
When you think about the fact that items you purchase from reputable luxury resale shops are authentic and in good condition, it’s understandable to see why so many people flock to this purchase option. However, one of our favorite ways that luxury resale is disrupting the market is the fact that the price is competitive.
This is a huge disruption to the market, which is based off of reputation and exclusivity. Prices rise year after year because people are willing to pay what it takes to own the latest and most unique designs. However, waiting a few months to find a pre-loved piece online could save you hundreds of dollars—even on newer designs.
The fashion industry is massively profitable, and this sometimes occurs at the expense of the buyer. The luxury resale market, as it grows, is providing another option for fashionistas to expand their collections without needing to worry about whether or not they’re purchasing an authentic piece.
When looking for your next pre-loved purchase, make sure to take a look at the company and its website. Do they have good reviews? Do they have informative blog posts and other information guides to help your do some extra research? Are they responsive and helpful? All of these points are key in helping you find your next authentic luxury item.
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