In the world of fashion and retail, looks are everything and in this modern world of technology, photos must be interesting and top quality. The detailed product shots you see on our website and the fun and engaging photos on our social media are all crucial eye-catching imagery that requires a keen eye and creativity to produce. Our in-house photographer, Vasili Loparnos, has an eye for art and catching moments in still images with drama and movement. Graduating with a major in Theatre Arts and double minor in Digital Arts and Religious Studies in 2017 from Stetson University, he developed a background in the arts and an interest in acting and fashion photography. With a passion for capturing moments, Loparnos' work has been featured in various magazines. In this feature of the Couture USA Team profile series, we sit down with Vasili to find out more about his interest in Couture, photography, and future dreams for his photography.
What sparked your interest in photography?
I never had plans on becoming a photographer. One day, I picked up my mom's camera that was collecting dust in a corner and I started taking pictures of my friends for fun. My past experience with cameras in high school and college gave me an advantage with the technical aspects, and my passion for fashion and America's Next Top Model growing up gave me an advantage with my eye and perspective. After hearing the positive response from others, I decided to pursue a career.
What are some accomplishments would you say furthered your career path?
I have always been heavily immersed in the arts whether that was interning in London at the Greenwich and Lewisham Young People's theatre or interning as a post-production assistant at 4th Row Films in Manhattan, New York. Some of my work has been noticed and spoken about in articles varying from Media News Company's Voyage LA, Voyage Miami, and Shoutout Miami. My photos have also been featured on Vogue Italias "PhotoVogue" 9 times, and have been internationally published in over 10 magazines, two of which photos were featured on the covers.
What are some of your favorite things/places to shoot in and out of work?
Fashion will always be my favorite thing to shoot whether that is editorial, high fashion, or a whimsical moment.
What designer/magazine do you wish you can shoot photos for?
I would love to photograph for major fashion magazines such as Vogue or Vanity Fair, but I am also interested in shooting for other magazines that are not so immersed in the fashion industry, such as National Geographic or TIME.
What interested you in becoming a part of the Couture USA team?
I love the fashion industry and strive to be a photographer in it. Working at Couture, I am exposed to luxury products and brands every day. I am allowed to be creative and I am doing what I love.
Who is your favorite designer?
I like a lot of designers. Louis Vuitton and Balenciaga are definitely at the top. Nicolas Ghesquière, who is the creative director of Louis Vuitton and previously for Balenciaga, is my ultimate favorite designer.
How would you describe your creative process for creating content for the website and our social media accounts?
I make sure I have a variety of content for our marketing, social media, sales, events, and for the copywriter to include in blogs and emails. It's equally important to show people modeling with the product, and also just the products themselves.
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Describe a typical day for you at Couture USA?
I begin my day by shooting new products for the Couture website. After shooting, I import the photos to my computer to edit, color correct, etc. Finally, I send the photos off to the Online Manager so they can be published to our New Arrivals page. Throughout the week I will go outside and take lifestyle pictures of the girls with product closeups, or I might make product arrangements all for our social media or sale purposes.
What advice would you give to anyone interested in pursuing a career in photography?
Practice makes perfect, have patience and be willing to learn something new at all times.
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