The Story Behind the Coveted Tiffany Blue Box

| By: Alex Camille Admin

The Story Behind the Coveted Tiffany Blue Box
There is one item of all Tiffany & Co. offerings that cannot be bought, and that is the signature Tiffany Blue Box.  Included only with a purchase, the box is an instantly recognizable symbol of the label's exclusivity and sophistication. This phenomenon is explained in an excerpt from a 1906 issue of the New York Sun:
"Charles Lewis Tiffany has one thing in stock that you cannot buy from him for as much money as you may offer; he will only give it to you. And that is one of his boxes. The rule of the establishment is ironclad, never to allow a box bearing the name of the firm to be taken out of the building except with an article which has been sold by them and for which they are responsible."

Although not commercially available, the box’s trademarked hue is No.1837 on Pantone’s color matching chart, representative of Tiffany’s founding year. Adding to the list of trademarks regarding this coveted color include the very term “Tiffany Blue Box” and the physical packaging on which the color lies. Although nothing about its history is certain, some credit the popularity of turquoise jewelry for Charles Lewis Tiffany’s choice of color. Others attribute the influence of Victorian brides who would gift their wedding attendees with turquoise dove-shaped brooches.  Either way, since its first debut on the cover of the company's Blue Book in 1845, the color has become an iconic representation of Tiffany & Co. To this day, Tiffany Blue Boxes remain so much more than paper and ribbon. They are a sign of exciting moments, elevated heartbeats, and unexpected celebrations.  

What are your first thoughts when you see that little blue box?


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