December 25, 2017 3 min read
_x000D__x000D_ _x000D_ _x000D_ _x000D_ _x000D_ In the hustle and bustle of life, we consumers like our media, fun, captivating, and most importantly, under 45 seconds. When it comes to social media marketing, the use of video has proven to be crucial to online visibility. Versace's #VersaceVersaceVersace campaign video shared a earlier last week left the social mediasphere buzzing for its diverse collection of beautiful women and styles from their SS2018 collection._x000D_ _x000D_ _x000D__x000D_ _x000D_ A post shared by Versace (@versace_official) on _x000D_ _x000D_
_x000D__x000D_ _x000D_ _x000D_ _x000D_ _x000D_ Granted we could spend hours scrolling through instagram looking at Classic Flap bags, but one of the factors the garnered Chanel the top spot on the social media totem poll was their diversified content. In a recent post, Chanel shared an original sketch of one of the pieces featured in the Chanel Metiers d'Art 2017 fashion show in Hamburg, stepping out of the bounds of strictly product shots and advertisements._x000D_ _x000D_ _x000D__x000D_ _x000D_ A post shared by Chanel (@chanelofficial) on _x000D_ _x000D_
_x000D__x000D_ _x000D_ _x000D_ _x000D_ _x000D_ In an effort to draw appeal from the larger market, many luxury fashion houses like Louis Vuitton have also started sharing content that highlights their philanthropic efforts to prove that they are not strictly devoted to the upper echelon. Last month, Louis Vuitton shared a video for World Children's Day that celebrated their partnership with Unicef, leaving their viewers with a call to action to also get involved. This type of social media content marketing strategy is rooted in pathos rhetoric that argues that in appealing to the emotion with feel-good content, the brand will have a stronger relationship with their target audience._x000D_ _x000D_ Social media has undoubtedly reshaped the ways we determine what to buy and from who. As internet sharing continues to evolve, it will be interesting to see how the world of luxury fashion continues to try to keep up._x000D_ _x000D_ A post shared by Louis Vuitton (@louisvuitton) on _x000D_ _x000D_
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