For the foreseeable future, PETA will have to continue buying shares if it wants to make a point. As a single-share owner, they will probably have little to no influence. Yes, they can attend shareholder meetings, but their motives are in direct conflict with other shareholders who are primarily interested in financial gain. As long as there is a niche market that loves exotics, luxury brands have no reason to stop using them. From a publicity standpoint, this was a rather brilliant move on the part of PETA, but if their intent is to change LVMH from within, one could argue that they will need more than a single share as leverage. *Feature image courtesy of Flickr user Charles Price
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