Van Cleef & Arpels: A Legacy revived
Alhambra Collection
Van Cleef & Arpels is a testimony of excellent craftsmanship, innovation and timeless pieces like the Alhambra collection. With its distinctive four-leaf clover motif, first designed in 1968, the collection has achieved an iconic status and was worn by icons such as Audrey Hepburn and Princess Grace of Monaco. More recently many celebrities have been wearing it and showing it on social media like Gwyneth Paltrow and Reese Witherspoon. It is also a great investment piece that exudes prestige and admiration.
If you always dreamt of having your own, we invite you to look at our selection and find the piece waiting for you, so you too, can have a piece of history.
Van Cleef & Arpels' Legacy Story
But what is the story of Van Cleef & Arpels?
Once upon a time, a Dutch diamond cutter named Alfred Van Cleef and his father-in-law, Salomon Arpels, founded a French luxury jewelry company. It was 1896 in Paris when elegance, innovation, and cultural richness met and created what French people like to call today “La Belle Epoque.” This was an era of timeless elegance, where iconic landmarks like the Eiffel Tower were constructed, and the city was known for its grand cafes, cabarets, and the rise of the modern entertainment industry, including the famous Moulin Rouge.
After his father-in-law's death in 1906, Alfred was joined by two of his brothers-in-law, Charles and Julien, and acquired a new space in front of the Ritz on the renowned Place Vendome. Today, it is still their first and oldest boutique.
Success came quickly, and boutiques opened in the most luxurious cities of France, like Nice and Deauville and later Monte-Carlo. Their jewelry was wanted worldwide, making them the first French jewellers to open boutiques in Japan and China. They even worked with foreign royalty; in 1966, Empress Farah Pahlavi asked Van cleef & Arpels to make her a crown. It was made with an emerald velvet set with 36 emeralds, 36 rubies, 105 pearls, and 1,469 diamonds!
Van Cleef & Arpels was always ahead of its time and leading the movement, today several brands and jewellers are taking inspiration from the famous four-leaf clover motif>
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The ladies at the store were very knowledgeable, personable, and attentive. They worked with me to get my wife the perfect 20th anniversary gift. And even help me pack it up for shipping. Wonderful experience. It will certainly be back to deal with them in the future.
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I had a great experience with a first time order! My Louis Vuitton wallet is gorgeous and looks brand new. It matches my LV bag perfectly. It arrived quickly- about 48 hours after ordering! Amazing service and quality. I will be ordering again!
This place is heaven on earth in my diva book. Lots of name brands, with great quality and authenticity is a plus. I will definitely come back for many more purchases.
Love my new ring perfect pair to my bracelet and great price.
Beautiful bag in excellent condition, exactly as advertised! I’m very happy with my purchase!
I am very satisfied with my purchase. The bag was more beautiful than I expected. It arrived at her new home very well packaged and pretty quick. This is my second purchase in a month. I have checked on the authenticity of my purchase and there were no red flags. It is an authentic piece. I will purchase from Couture again. Thank you.
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Burberry Purse was everything I expected. clean, excellent condition and just the right size.
Great place for designer bags!
Couture USA is my go-to store when I am searching for a luxury designer bag. Purchasing is worry-free, all items are 100% authentic. Always fast shipping & great customer service!
Super organized store, great specials and helpful staff!
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A very exciting and pleasant shopping experience. Brooke was very knowledgeable and helpful. Very welcoming. We will be back soon. Highly recommend.
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