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Social Good: Why Giving Back Never Goes Out of Style
That’s right, if there’s one trend that will likely outlast the fashion seasons, it’s the idea of giving back to the community. Many luxury fashion brands are well aware that, in today’s enterprising world, it is no longer enough to be a trendsetter. Instead, consumers demand more. They want companies that are ethical and socially responsible. They prefer to support businesses in which giving back is part of their brand DNA, the likes of TOMS whose “one for one” business model has helped sparked a charitable movement not only in the fashion world.
Millennials are considered a big market driver behind the giving back movement. According to a Cone Millennial Cause study, 56 percent of millennials are likely to refuse to work for a company that is not socially or environmentally responsible. In contrast, 79% are likely to purchase a product from companies that are socially and environmentally responsible while 66% will recommend products or services if a company is known to be charitable. Given all these data, it is not surprising that the fashion world is taking notice and luxury brands are ramping up their charitable initiatives.
Why is Giving Back Important?
From a bottom line standpoint, there are many benefits for businesses to give back to their communities, and there are several research reports to support this. According to Project ROI, employee engagement increases up to 7.5% and employee productivity increases at 13% when a company has a well-designed corporate social responsibility (CSR) program. The data further suggests employee turnover decreases by 50% while revenue increases by as much as 20% as a result of having a CSR program.
Millennials are considered a big market driver behind the giving back movement. According to a Cone Millennial Cause study, 56 percent of millennials are likely to refuse to work for a company that is not socially or environmentally responsible. In contrast, 79% are likely to purchase a product from companies that are socially and environmentally responsible while 66% will recommend products or services if a company is known to be charitable. Given all these data, it is not surprising that the fashion world is taking notice and luxury brands are ramping up their charitable initiatives.
Luxury Brands With Giving Back Initiatives
In the world of haute couture, there is a certain expectation from high-end consumers for upscale brands to use their global presence for the greater good
Luxury brand Louis Vuitton responds to this challenge through a partnership with UNICEF. Earlier of 2016, the brand launched a global initiative to help raise funds for children in need through their silver Lockit pendant and bracelet, which was inspired by George Vuitton’s original lock design from 1890. With the trending #MakeAPromise on social media, Louis Vuitton encouraged its luxury-loving clientele to get involved and be part of the giving back initiative. But Louis Vuitton is not the only brand to give back specifically for the benefit of children. Jewelry designer David Yurman once partnered with Children’s Miracle Network Hospitals to help raise funds for children’s hospitals across the U.S.
Another luxury brand that gives back is Christian Dior, which donated a percentage of the proceeds of their “We Should All Be Feminists” tee to Clara Lionel Foundation, an organization founded by artist Rihanna which supports global education. The statement shirt was part of Maria Grazia Chiuri’s first Christian Dior collection for Spring-Summer 2017. Another brand that deeply cares about women empowerment is Chanel. Through Fondation Chanel, the luxury house brand supports innovative development projects geared toward the advancement of young girls and women.
Similar to Christian Dior which partnered with a celebrity, popular shoe designer Christian Louboutin created a limited-edition shoe called the “Marchevekel” to benefit Bring Change 2 Mind, a charitable organization founded by actress Glenn Close in 2010 to help raise awareness and understanding about mental illness.
But while supporting children’s and health causes are important, some brands focus their giving back initiatives to the environment, such as luxury brand Hermes which partnered with conservation charity Panthera to launch the Robert Dallet Initiative for Wild Cat Conservation. The late French artist Dallet, whose work had graced Hermes scarves in the past, is honored by the house brand with the release of a new Dallet scarf last year.
We Are Giving Back Too
There are many more haute couture brands that are actively giving back to the community, and some give back because it’s simply the right thing to do. Here at coutureusa.com, we try to be a force of positive and believe we can make the biggest impact by giving back to our own Tampa community so we support local fundraising and awareness efforts of organizations like the Crisis Center of Tampa Bay, Westchase Charitable Foundation and Hope Children’s Home. As a brand, we, too, believe that giving back will never go out of style. In your own little way, how are you giving back and making a difference?
Let customers speak for us
Love my LV Bag 🩷
I’ve had an LV bag on my bucket list for a very long time. I noticed CoutureUSA on Facebook recently and decided to visit their Tampa location as I could never buy an LV online without seeing it in person first. I was a bit skeptical having never been in a consignment store before; however, I was very impressed with the high end products offered, condition and pricing. I purchased a beautiful LV bucket 🩷with the assistance of Amber who was just fabulous. I highly recommend this Tampa boutique and purchasing an authentic designer item. I will be back in the future and always checking out their website for new arrivals!
Bonnie p.
Couture USA
The staff were knowledgeable helpful patient and lovely I deal with.
The staff were so lovely and
Flora
Couture USA
Perfection
I recently purchased a YSL bag from Couture USA and am thrilled with my experience! The bag is in pristine condition, authentically verified, and a fantastic value for a high-end piece. The selection of luxury bags is impressive, with curated styles from top designers. Customer service was friendly as always and efficient, making the process smooth. Highly recommend for anyone seeking pre-loved designer gems!
Thanks Amber!
Yolanda G.
Couture USA
Pink Chanel
This is my second order and again they did not disappoint! I absolutely love my purchase and it looked better in person which delighted me even more.
Sciara C.
Couture USA
The best!
I love here. Bags are in great condition.
Ana
Couture USA
Awesome experience!
I LOVE this store! It has the biggest selection and best quality I have come across. The staff are so nice and accommodating.
I would highly recommend you buy from here.
Heidi
Couture USA
Chanel Yellow Flap
I always have a positive experience with Amber and Alina. Whether it’s in store or purchasing online, it’s always fun and positive. The products are beautiful and authentic. I always feel special. After so many years, it’s like visiting friends when I walk into store.
Ria
Couture USA
Very nice luxury boutique
Very nice luxury boutique. Girls working there are so friendly. Amber was very patient & helpful. You can find like new bags way under retail. Fun place to shop!
Felecia M.
Couture USA
Next-Level Designer Consignment
This was my first time visiting this designer consignment shop, and wow—next level! The selection is incredible: Chanel, Louis Vuitton, Dior… row after row of stunning bags at amazing prices. The staff couldn’t have been nicer, and the owner even came out to introduce herself—she’s an absolute wealth of knowledge.
I wasn’t even in the market for jewelry, but I ended up falling in love with (and taking home!) a white ceramic and rose gold Bulgari ring at a fantastic deal. I’m officially hooked and will definitely be back!
KC4500
Couture USA
It’s always a fun experience.
It’s always a fun experience to stop by and chat and see what’s new. This time I came away with the cutest LV phone bag. I’ve been wearing it ever since.
Suzanne
Couture USA
Love my LV bag! First pre loved purchase!
LV bag exactly as described in Excellent condition. I asked for a few more pictures of the purse and they were promptly posted. Item arrived on time as expected and I could track my package from start to finish to ensure I was home to sign for it. I LOVE my bag and will be purchasing from Couture USA again!
Ashleigh
Couture USA
Great Price for a great bag!
Great Price for a great bag! Exactly what the pictures showed!
Susan
Couture USA
I brought 2 bags here and love them! They are great quality and I have no issues with them
I brought 2 bags here and love them! They are great quality and I have no issues with them.
Samantha
Couture USA
I absolutely love shopping at Couture!
I absolutely love shopping at Couture! I’ve been a customer since 2009! Catherine, Amber and Alina are amazing and the designer choices are beautiful and endless. Thank you for being a trustworthy local designer shop.
Maria
Couture USA
Amazing selection and everyone was so helpful!!
Amazing selection and everyone was so helpful!! Dont regret spending my money here and will be back for more!
Jasmine
Couture USA
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