Social Good: Why Giving Back Never Goes Out of Style
Why is Giving Back Important?
From a bottom line standpoint, there are many benefits for businesses to give back to their communities, and there are several research reports to support this. According to Project ROI, employee engagement increases up to 7.5% and employee productivity increases at 13% when a company has a well-designed corporate social responsibility (CSR) program. The data further suggests employee turnover decreases by 50% while revenue increases by as much as 20% as a result of having a CSR program.
Millennials are considered a big market driver behind the giving back movement. According to a Cone Millennial Cause study, 56 percent of millennials are likely to refuse to work for a company that is not socially or environmentally responsible. In contrast, 79% are likely to purchase a product from companies that are socially and environmentally responsible while 66% will recommend products or services if a company is known to be charitable. Given all these data, it is not surprising that the fashion world is taking notice and luxury brands are ramping up their charitable initiatives.
Luxury Brands With Giving Back Initiatives
In the world of haute couture, there is a certain expectation from high-end consumers for upscale brands to use their global presence for the greater good
Luxury brand Louis Vuitton responds to this challenge through a partnership with UNICEF. Earlier of 2016, the brand launched a global initiative to help raise funds for children in need through their silver Lockit pendant and bracelet, which was inspired by George Vuitton’s original lock design from 1890. With the trending #MakeAPromise on social media, Louis Vuitton encouraged its luxury-loving clientele to get involved and be part of the giving back initiative. But Louis Vuitton is not the only brand to give back specifically for the benefit of children. Jewelry designer David Yurman once partnered with Children’s Miracle Network Hospitals to help raise funds for children’s hospitals across the U.S.
Another luxury brand that gives back is Christian Dior, which donated a percentage of the proceeds of their “We Should All Be Feminists” tee to Clara Lionel Foundation, an organization founded by artist Rihanna which supports global education. The statement shirt was part of Maria Grazia Chiuri’s first Christian Dior collection for Spring-Summer 2017. Another brand that deeply cares about women empowerment is Chanel. Through Fondation Chanel, the luxury house brand supports innovative development projects geared toward the advancement of young girls and women.
Similar to Christian Dior which partnered with a celebrity, popular shoe designer Christian Louboutin created a limited-edition shoe called the “Marchevekel” to benefit Bring Change 2 Mind, a charitable organization founded by actress Glenn Close in 2010 to help raise awareness and understanding about mental illness.
But while supporting children’s and health causes are important, some brands focus their giving back initiatives to the environment, such as luxury brand Hermes which partnered with conservation charity Panthera to launch the Robert Dallet Initiative for Wild Cat Conservation. The late French artist Dallet, whose work had graced Hermes scarves in the past, is honored by the house brand with the release of a new Dallet scarf last year.
We Are Giving Back Too
There are many more haute couture brands that are actively giving back to the community, and some give back because it’s simply the right thing to do. Here at coutureusa.com, we try to be a force of positive and believe we can make the biggest impact by giving back to our own Tampa community so we support local fundraising and awareness efforts of organizations like the Crisis Center of Tampa Bay, Westchase Charitable Foundation and Hope Children’s Home. As a brand, we, too, believe that giving back will never go out of style. In your own little way, how are you giving back and making a difference?
Let customers speak for us
I have purchased many items here and have loved them all! Most recently I found a dream Chanel chocolate brown lambskin Diana! Brooke, and Amber are amazing and so helpful!
As usual, I go in to look at the merchandise. I always go on the website first to view what I will be most interested in seeing. They’re so much fun and helpful. Even though I have my favorites, I look at EVERYTHING. They just let me do my thing. They know me and just check on me periodically while I go about my business 😍.
I always enjoy the excursion❣️
I bought my third bag from Couture. This one is a Chanel. I love it. As usual their merchandise is exquisite
I have purchased many items from Couture. It is my favorite place to shop.
Another marvelous experience with Couture Boutique. I always wanted the Chanel watch with diamonds, the “it” watch and Catherine personally helped me, sent me the two extra links and the watch is absolutely gorgeous, for literally half price from what it sells for at the Chanel boutique. Great merchandise and also great service. I only wish I was closer to Tampa, but I am in the Bay Area. Thanks again for this new addition to my collection.
I decided I need to buy myself a birthday gift and found the most beautiful Gucci satchel. It is like new and perfect size. Couldn’t be happier
A wonderful experience!
The best service and the best prices on top brands. I will definitely be back.
Amazing experience from start to finish. All my questions/concerns were professionally dealt with:) Amber even sent additional information to help me make my purchase. I love the bag & the people who made it possible. Will be back for more…
I was contacted by one of the employees Brooke after letting her know months ago that I was interested in a long Chanel necklace. She contacted me as soon as it came into the shop and sent me pictures, and I went there in person and fell in love with the necklace and purchased it. It was presented in a Chanel box. Everything that I’ve ever purchased from the store is in immaculate shape. The service is impeccable. I love the way they display their purses, shoes, and accessories the store. If they don’t have the bag that you’re looking for, just let Brooke know and she will let you know as soon as it comes into the store. You can’t ask for better service.
I love this place. Prices are realistic for vintage, not like Dillards prices which are too high for vintage brands. Come check it out. You won’t be disappointed. Customer service is always great!
I have purchased several items and each one has not disappointed. They have all been in perfect condition and the pictures and descriptions are always spot on. They have a very quick delivery and that is one of the reasons I keep returning!
The girls ALWAYS know exactly what I want and contact me when a piece comes in. I've NEVER been disappointed with nearly FIFTY purchases thus far.
The ladies at the store were very knowledgeable, personable, and attentive. They worked with me to get my wife the perfect 20th anniversary gift. And even help me pack it up for shipping. Wonderful experience. It will certainly be back to deal with them in the future.
I have been in search for gold jewelry and Couture has delivered in many levels. Thank you Ladies❤️❤️❤️
I had a great experience with a first time order! My Louis Vuitton wallet is gorgeous and looks brand new. It matches my LV bag perfectly. It arrived quickly- about 48 hours after ordering! Amazing service and quality. I will be ordering again!
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