Social Good: Why Giving Back Never Goes Out of Style
Why is Giving Back Important?
From a bottom line standpoint, there are many benefits for businesses to give back to their communities, and there are several research reports to support this. According to Project ROI, employee engagement increases up to 7.5% and employee productivity increases at 13% when a company has a well-designed corporate social responsibility (CSR) program. The data further suggests employee turnover decreases by 50% while revenue increases by as much as 20% as a result of having a CSR program.
Millennials are considered a big market driver behind the giving back movement. According to a Cone Millennial Cause study, 56 percent of millennials are likely to refuse to work for a company that is not socially or environmentally responsible. In contrast, 79% are likely to purchase a product from companies that are socially and environmentally responsible while 66% will recommend products or services if a company is known to be charitable. Given all these data, it is not surprising that the fashion world is taking notice and luxury brands are ramping up their charitable initiatives.
Luxury Brands With Giving Back Initiatives
In the world of haute couture, there is a certain expectation from high-end consumers for upscale brands to use their global presence for the greater good
Luxury brand Louis Vuitton responds to this challenge through a partnership with UNICEF. Earlier of 2016, the brand launched a global initiative to help raise funds for children in need through their silver Lockit pendant and bracelet, which was inspired by George Vuitton’s original lock design from 1890. With the trending #MakeAPromise on social media, Louis Vuitton encouraged its luxury-loving clientele to get involved and be part of the giving back initiative. But Louis Vuitton is not the only brand to give back specifically for the benefit of children. Jewelry designer David Yurman once partnered with Children’s Miracle Network Hospitals to help raise funds for children’s hospitals across the U.S.
Another luxury brand that gives back is Christian Dior, which donated a percentage of the proceeds of their “We Should All Be Feminists” tee to Clara Lionel Foundation, an organization founded by artist Rihanna which supports global education. The statement shirt was part of Maria Grazia Chiuri’s first Christian Dior collection for Spring-Summer 2017. Another brand that deeply cares about women empowerment is Chanel. Through Fondation Chanel, the luxury house brand supports innovative development projects geared toward the advancement of young girls and women.
Similar to Christian Dior which partnered with a celebrity, popular shoe designer Christian Louboutin created a limited-edition shoe called the “Marchevekel” to benefit Bring Change 2 Mind, a charitable organization founded by actress Glenn Close in 2010 to help raise awareness and understanding about mental illness.
But while supporting children’s and health causes are important, some brands focus their giving back initiatives to the environment, such as luxury brand Hermes which partnered with conservation charity Panthera to launch the Robert Dallet Initiative for Wild Cat Conservation. The late French artist Dallet, whose work had graced Hermes scarves in the past, is honored by the house brand with the release of a new Dallet scarf last year.
We Are Giving Back Too
There are many more haute couture brands that are actively giving back to the community, and some give back because it’s simply the right thing to do. Here at coutureusa.com, we try to be a force of positive and believe we can make the biggest impact by giving back to our own Tampa community so we support local fundraising and awareness efforts of organizations like the Crisis Center of Tampa Bay, Westchase Charitable Foundation and Hope Children’s Home. As a brand, we, too, believe that giving back will never go out of style. In your own little way, how are you giving back and making a difference?
Let customers speak for us
Described as "excellent" condition, in my opinion it's "like new"! Fast and secure shipping!
I'm in love with the store they have so many nice items. I was in town on vacation & had to stop in after I saw the store on tik tok.
I had been searching for a vintage Chanel Diana bag for nearly a year. Every one I found was in poor condition, and I was close to giving up. Then this one appeared—local to Tampa Bay. It was, by far, the best condition I’d seen and, unexpectedly, the most reasonably priced. Lady Di is finally mine, and she’s stunning in her 24-karat glory.
Beautiful NeoNoe MM bag! This bag is like brand new no scratches or stains.
The team of Ladies at Couture USA know so much about each individual designer they carry and each bag, belt or accessory that they have for sale. It is truly a delight to shop here and you can be 100% sure that each piece is authentic. My favorite designer store that I have ever been to
Item came fast, was in ex cement condition. I would order from here again!
Beautiful Tiffany diamond bracelet from my husband. Excellent quality, delivered quickly and as always, stellar service from the team at Couture! Many thanks!
If you're into fashion and appreciate the design detail and pop for your wardrobe you can achieve through the fashion greats, shop at this store. I own a Burberry purse I paid full price for one at around $2700 and exact bag was available here for $1000. The staff are friendly and positive - not what you would typically experience in the full retail establishment.
I bought the Palm Springs Mini Reverse in excellent condition. I would actually say it was more like brand new condition. Highly recommend this company. 100% satisfied!
They were very accommodating to hold off on shipping until I moved into my new home and I’m pleased with my new Gucci bag. It arrived as advertised and when I had an issue with the NFT scan, someone called immediately to sort it out and help me do that. Very pleased.
Quality bags and wonderful staff!
Had the best experience buying my new sunglasses! Loved the selection and being able to try everything on in the store.
Thoroughly happy with my purchase. Amber was lovely. So many bags to choose from. I love my Prada bag. Like new condition means it looks brand new. Perfect condition.
I’ve had an LV bag on my bucket list for a very long time. I noticed CoutureUSA on Facebook recently and decided to visit their Tampa location as I could never buy an LV online without seeing it in person first. I was a bit skeptical having never been in a consignment store before; however, I was very impressed with the high end products offered, condition and pricing. I purchased a beautiful LV bucket 🩷with the assistance of Amber who was just fabulous. I highly recommend this Tampa boutique and purchasing an authentic designer item. I will be back in the future and always checking out their website for new arrivals!
The staff were so lovely and
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