Social Good: Why Giving Back Never Goes Out of Style
Why is Giving Back Important?
From a bottom line standpoint, there are many benefits for businesses to give back to their communities, and there are several research reports to support this. According to Project ROI, employee engagement increases up to 7.5% and employee productivity increases at 13% when a company has a well-designed corporate social responsibility (CSR) program. The data further suggests employee turnover decreases by 50% while revenue increases by as much as 20% as a result of having a CSR program.
Millennials are considered a big market driver behind the giving back movement. According to a Cone Millennial Cause study, 56 percent of millennials are likely to refuse to work for a company that is not socially or environmentally responsible. In contrast, 79% are likely to purchase a product from companies that are socially and environmentally responsible while 66% will recommend products or services if a company is known to be charitable. Given all these data, it is not surprising that the fashion world is taking notice and luxury brands are ramping up their charitable initiatives.
Luxury Brands With Giving Back Initiatives
In the world of haute couture, there is a certain expectation from high-end consumers for upscale brands to use their global presence for the greater good
Luxury brand Louis Vuitton responds to this challenge through a partnership with UNICEF. Earlier of 2016, the brand launched a global initiative to help raise funds for children in need through their silver Lockit pendant and bracelet, which was inspired by George Vuitton’s original lock design from 1890. With the trending #MakeAPromise on social media, Louis Vuitton encouraged its luxury-loving clientele to get involved and be part of the giving back initiative. But Louis Vuitton is not the only brand to give back specifically for the benefit of children. Jewelry designer David Yurman once partnered with Children’s Miracle Network Hospitals to help raise funds for children’s hospitals across the U.S.
Another luxury brand that gives back is Christian Dior, which donated a percentage of the proceeds of their “We Should All Be Feminists” tee to Clara Lionel Foundation, an organization founded by artist Rihanna which supports global education. The statement shirt was part of Maria Grazia Chiuri’s first Christian Dior collection for Spring-Summer 2017. Another brand that deeply cares about women empowerment is Chanel. Through Fondation Chanel, the luxury house brand supports innovative development projects geared toward the advancement of young girls and women.
Similar to Christian Dior which partnered with a celebrity, popular shoe designer Christian Louboutin created a limited-edition shoe called the “Marchevekel” to benefit Bring Change 2 Mind, a charitable organization founded by actress Glenn Close in 2010 to help raise awareness and understanding about mental illness.
But while supporting children’s and health causes are important, some brands focus their giving back initiatives to the environment, such as luxury brand Hermes which partnered with conservation charity Panthera to launch the Robert Dallet Initiative for Wild Cat Conservation. The late French artist Dallet, whose work had graced Hermes scarves in the past, is honored by the house brand with the release of a new Dallet scarf last year.
We Are Giving Back Too
There are many more haute couture brands that are actively giving back to the community, and some give back because it’s simply the right thing to do. Here at coutureusa.com, we try to be a force of positive and believe we can make the biggest impact by giving back to our own Tampa community so we support local fundraising and awareness efforts of organizations like the Crisis Center of Tampa Bay, Westchase Charitable Foundation and Hope Children’s Home. As a brand, we, too, believe that giving back will never go out of style. In your own little way, how are you giving back and making a difference?
Let customers speak for us
I have to commend you CoutureUSA! Because you only accept the best of pre-love designer items I get the best of pre-love designer items. I have had so many recent halls from you. That are just top-notch excellent condition. You have a customer for life.
Having lost my vintage John Hardy sterling silver Pali Budda Belly earrings, I was so happy to be able to purchase their replacement with Couture USA. They arrived in excellent condition, better than described.
Every visit is an exceptional experience. The team is intelligent, intuitive, incredibly knowledgeable, and treats every customer with the same level of care whether you're purchasing a Birkin or a wallet. They take the time to truly get to know your style, understand what you love, and even remember the pieces you're working toward adding to your collection, all in a relaxed, low-pressure environment.
The store is over an hour from me, and it's absolutely worth the drive. Their recent expansion and redesign have made the shopping experience even better, with beautiful lighting, more inventory, and a thoughtfully organized layout that evolves with the seasons and current trends.
I also love their FB, Instagram and TikTok content. They share educational snippets about leathers, styles, sizes, and luxury brands that help collectors learn while they shop. It's also clear that every bag is carefully hand-selected before joining their inventory, and their pricing is incredibly competitive.
Most importantly, the team is friendly, professional, welcoming, and completely nonjudgmental. Whether you're a seasoned collector or just starting your luxury journey, they make you feel valued and appreciated. I can't recommend them highly enough. I admire that they are also involved in many local causes and care just as much about their surrounding community. Thank you Couture!!!
Best place to shop on the city of Tampa
I love shopping at couture I find some great bags. I check their site daily. So I don't miss out on what I'm looking for.
I was honestly a little nervous purchasing a pre-loved luxury bag online, but CoutureUSA made the entire experience feel easy and trustworthy. The photos and description were accurate, communication was great, and my bag arrived quickly and packaged really well.
What I appreciated most was that the item looked exactly like I expected when it arrived. There were no surprises, which can definitely be stressful when shopping pre-loved. Overall, the process felt smooth, professional, and genuine. I would definitely shop with them again.
Best places to shop always have great finds with great prices and the experience with everyone in the store like shopping with girlfriends best ever❤️❤️
The staff are very friendly and they have lots of great collection!
Yet another AMAZING find from Couture! I love this store and the staff! This is definitely worth the trip.
I just purchased three items from CoutureUSA that I never even thought I wanted, and fell in love! My first luxury purchase years ago was from CoutureUSA. Not only are their products in excellent condition, their customer service is excellent. I never worry if items are authentic cause they guarantee authenticity.
Love my new LV bucket bag!
My experience with Contour USA was exceptional from start to finish. My David Yurman 10mm Blue Topaz renaissance bracelet arrived in pristine condition and was exactly as described. The entire process felt seamless, professional, and truly reflective of a high-end buying experience. I would absolutely purchase from them again.
The team there was very friendly and fantastic able to answer any questions that I had products and bags are fantastic quality
It is impossible to visit couture USA without buying something special! Love this store and love the ladies that work here!
Described as "excellent" condition, in my opinion it's "like new"! Fast and secure shipping!
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